Introducing iPhone Duo, iPhone 18 Pro, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5.

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Apple logo with a glowing neon effect in blue and pink hues, a bright white flare at its center, on a gradient background

iPhone Duo

The largest iPhone display ever. Foldable, posable, standable. Featuring unique iOS experiences for ultimate versatility.

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Two hands hold an open iPhone Duo, left screen displays a photo of a woman, right screen shows a home screen with various app icons, including Messages, Photos, Camera, and App Store

iPhone 18 Pro

A big leap in battery life.1 New 48MP Fusion Main camera with variable aperture for more creative control. Four gorgeous colors, two great sizes, one durable design.

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iPhone 18 Pro, angle view, behind it are bold letters 'PRO' in color metallic

Apple Watch Series 12

All-new Health Sensing System delivers the most accurate heart rate sensing in a wearable.2 More frequent HRV readings help provide insights on stress and recovery.

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Two Apple Watch Series 12 devices side by side, showing the back crystal with bright green sensor lights and the front display with a heart rate monitor.

Apple Watch Ultra 4

The longest battery life of any Apple Watch.
Now with up to 45 hours of Max Extended Workout tracking.3

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Apple Watch Ultra 4, titanium case, silver color; screen shows digital time display, health and fitness metrics

AirPods 5

Up to 1.5x more Active Noise Cancellation than the previous generation.4 Featuring even better sound quality with a new acoustic architecture.

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AirPods 5, person wearing one in ear, white color